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You Haven’t Heard Before 
Kevin Bidwell All-In-One-Business.com Monday, 2:43 pm If you have problems trying to identify a “reachable market niche” you need to read this letter now—and immediately put to work what it says! (Don’t worry—there’s no money involved…) About a year ago I was in a panel of “online experts” answering questions about “how to find a market niche”. Everyone was talking about “this tool” and “that tool” you can use to help identify a reachable market niche that doesn’t have too much competition. They all defined “market niche” the same way—probably the way you have heard it defined hundreds of times before—a market niche is “any market with high demand and low competition.” When I Said they were ALL WRONG” Now, I’m not claiming these experts didn’t know what they were talking about—some of them had been online longer and were more successful than I was. But here’s where the difference between offline experience and online experience pays off. The average online success really doesn’t know anything about direct marketing. They were all wrong about what made up a market niche—and below I’m going to tell you exactly why… In the last 25 years I have never had someone who understood direct marketing claim he couldn’t find a ready market for almost any product. Heck, that’s never the problem. The problem, most often, is finding a group of buyers they can reach at a profit. About Search Engines” But direct marketers know something most people miss: It’s not about being at the top of the search engines, it’s about being able to reach your target market and still make a profit. A direct marketer doesn’t care about how much competition there is for a particular product or service. Instead, he only cares about how much it will cost him to make a sale. Let me give you an example: I am in the process of marketing a new diet book. Now, anyone with half a brain knows that just about every diet related keyword phrase is completely covered up with competition. Just look at how many results Google returns for a number of phrases: Diet – 34.8 million competing pages Diet and exercise – 9.49 million competing pages Diet program – 11.5 million competing pages Are Not Even Going to Consider Going Anywhere Else” But direct marketing is much different… In direct marketing you would receive a message—it might be an email, a letter, a postcard, or even a television or radio commercial. Your choice is not between several similar products (like you have with search engines.) Instead the only question is “do I respond to this message or not?” Your competition isn’t even in the picture. Think about it: When you open your mail, how many pieces are about weight loss on any given day? Unless you’re Richard Simmons, my guess is not many. That’s why direct marketers define market niche in much different terms. Direct marketers define “market niche” as any group of buyers you can reach at a profit. It doesn’t matter if there is competition. It doesn’t matter if the market is large or small. What matters is profit. If it costs you $10 to make a sale and you earn $20, then you’re winning. In my next article I am going to show you the biggest markets in the world—and how almost anyone can reach them at a profit, even on a shoestring budget. Here’s Wishing You Whole-Life Success, Kevin Bidwell Kevin@All-In-One-Business.com PS: If you think this article was helpful to you, tell someone about it. Simply send them to http://www.All-In-One-Business.com/30/subscribe.html and they will get an announcement as soon as each new article is released. 
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