1) I want to have a highly-profitable online business so I can (choose as many as apply)...

Retire from my current job 47%

Stay at home with my children 19%

Buy a newer/nicer car 37%

Buy a newer/nicer home 41%

Spend my time as I please 75%

Travel 53%

Supplement my retirement income 46%

Support charitable causes 43%

Pay for college 13%

Other 27%


2) I want to have a highly-profitable online business so I can... (Choose One Answer)

Retire from my current job 25%

Stay at home with my children 7%

Spend my time as I please 34%

Travel 5%

Supplement my retirement income 21%

Support charitable causes 5%

3) Do you currently have an online business (choose only one)?

I have a current online business 69%

I do not have an online business 31%

4) Do you plan to start a NEW online business in the next six months (even if you already have one now)?

Yes 81%

No 19%

5) Have you had an online business in the past which is no longer running?

Yes 37%

No 63%

6) If you do have an online business, how much money did you make last month? (Please be honest here--we recognize you may have taken the month off, or had the best month ever--we will use the average of the answers to get a snapshot of last month's income)

Lost Money 29%

$0 to $100 26%

$100 to $250 8%

$250 to $500 10%

$500 to $1,000 8%

$1,000 to $2,500 7%

$2,500 to $5,000 7%

$5,000 to $10,000 1%

over $10,000 4%

7) If you have a web business, tell us about what type of business you have (check as many as apply)...

Content website making money via online ads (Like Google Adsense) 17%

Content website making money through sending people through affiliate links 39%

Sales site selling single product 24%

Sales site selling multiple products one at a time 33%

Store site selling multiple products in groups 9%

Lead generation site for MLM/Networking 13%

Lead generation site for other types of Business Opportunities 9%

No website, simply advertise other people's products 12%

Online newsletter site 14%

Other 28%

8) Have you ever had any of the following experiences? (Check as many as apply)

Returned a product without hassle 64%

Returned a product with too much hassle 25%

Been ripped off by an online business 61%

Been ripped off by an customer to my business 12%

Closed an email account because it was getting too much spam 43%

Clicked on a link in an email and purchased a product 81%

9) Have you (check all that apply)...

Created a website from scratch 63%

Created a website from a template 62%

Uploaded a website to a host server 62%

Set up an autoresponder 60%

Sold any product online 64%

Run your own eBay auction 30%

Installed new software on your computer 96%

10) The person I MOST TRUST for online web business advice is (choose one from the list below)...

Corey Rudl 11.25%

Ken Evoy 33%

Marlon Sanders 11.25%

Anthony Blake 6%

Yanik Silver 10%

Michael Green 4%

Allan Gardyne 4%

Jim Daniels 8.75%

Jim Edwards 5%

James Campbell 4%

11) The person OTHER THAN JOE KUMAR, I LEAST trust online is (again, choose one answer below)...

Mark Joyner 43%

Corey Rudl 10%

Marlon Sanders 5%

Yanik Silver 5%

Armond Morin 9%

Michael Green 8%

Neil Schearing 4%

Jim Daniels 5%

12) Web business is too complicated for the average person

Agree 34%

Disagree 59%

No Opinion 7%

13) It costs very little to start your own web business

Agree 64%

Disagree 26%

No Opinion 10%

14) Web business will eventually overtake offline business

Agree 24%

Disagree 59%

No Opinion 17%

15) All the good products/market niches have already been taken

Agree 8%

Disagree 80%

No Opinion 12%

16) I can make money online, but it will take determined effort on my part

Agree 97%

Disagree 1%

No Opinion 2%

17) Most sales pages make web business sound easier than it really is

Agree 94%

Disagree 2%

No Opinion 4%

18) I could start a business if I only had a product

Agree 34%

Disagree 43%

No Opinion 23%

19) I could start a business if I could build a website

Agree 28%

Disagree 48%

No Opinion 24%

20) My spouse/partner/family doesn't support me in my business

Agree 22%

Disagree 56%

No Opinion 22%

21) What is your biggest PROBLEM you need a solution for with your web business?

Having enough start-up money 5.56%

Not having enough focus and motivation 11.1%

Not Getting Enough Traffic 13.5%

Not Knowing What To Do 14.3%

How to Locate Products 6.35%

How to Find a niche market 5.56%

Not having enough time 8.73%

Not Getting Enough Buyers from My Traffic 11.9%

How to Market/Advertise a site 6.35%

How to Build a list 3.97%

22) What topics below would you want to read about in i-Marketer? (Choose all that apply)

Getting free and low cost traffic 74%

Taking payments online 23%

Starting a business on a shoestring 46%

Finding products to offer 59%

Building a Website 27%

Search Engine Optimization 48%

Setting up Autoresponders 40%

Increasing your sales through better web copywriting 62%

Running an online store 29%

Making money through auctions 26%

Getting newsletter subscribers 55%

Earning money as an affiliate 59%

Google Adsense and Adwords 51%

Other 14%

23) Looking at that list again, what is the MOST IMPORTANT topic for you? (Choose only one)

Getting free and low cost traffic 17%

Starting a business on a shoestring 14%

Finding products to offer 9%

Building a Website 3%

Search Engine Optimization 5%

Increasing your sales through better web copywriting 16%

Running an online store 3%

Getting newsletter subscribers 7%

Earning money as an affiliate 18%

Google Adsense and Adwords 5%

24) Are you...

Male 65%

Female 35%

25) What type of Internet connection do you use the majority of the time?

Dial-up Modem 28%

Cable Modem 38%

DSL 34%

26) Total monthly household income is US dollars...

$0 to $100 3%

$100 to $250 3%

$250 to $500 2%

$500 to $1,000 6%

$1,000 to $2,500 28%

$2,500 to $5,000 29%

$5,000 to $10,000 17%

over $10,000 12%

27) Which of the products or services do you currently own or use? (Check all that apply)

Web Hosting 78%

Autoresponder Program or service 53%

List Manager Service 18%

Teleseminar Bridge Line 4%

Frontpage 34%

Dreamweaver 26%

Other Website Editor Program 37%

eBook(s) priced under $50 88%

eBooks(s) priced over $50 51%

Corey Rudl's Insiders Secrets to Marketing Your Business on the Internet 31%

Ken Evoy's Make Your Site Sell 40%

Ken Evoy's Site-Build-It 27%

Reprint Rights to any product 57%

The Amazing Formula that Sells Products Like Crazy 18%

Push Button Sales Letters 12%

JV Alert Membership 8%