I-Marketer Blog and Newsletter

I-Marketer Blog

• Marketing Strategy of the Day
  The “My Stats Say” Strategy The “according to my stats, only (no.)% of the readers have seen this…” strategy tells your prospects it must be really good if you are telling them about it again and watching your ad stats that closely. You can tell them you don’t want them to miss it because it can [...]
  Scott Logan
• Marketing Strategy of the Day
  The “Tell Me A Story” Strategy The “can I have your success story?…” strategy tells your prospects and/or current customers that you need testimonials or letters about the success they had with your product or advice you gave them. You can even tell them they can have their link underneath it to get free publicity. You [...]
  Scott Logan
• Marketing Strategy of the Day
  The “Part 2″ Strategy The “here is Part 2 of…” strategy tells your prospects they’ve either already read Part 1 of your message or missed Part 1 and need to see what it’s all about. This helps people that don’t read your messages every time to get interested because it will be a mystery to them. [...]
  Scott Logan
• Marketing Strategy of the Day
  The “Thanks For Support” Strategy The “thanks for your support and agreement…” strategy tells your prospects that tons of your customers stand up for how you do business. Sometimes as marketers, you get flamed by your customers, prospects or competition about how you do business and most of the time it’s a misunderstanding. You can tell [...]
  Scott Logan
• Marketing Strategy of the Day
  The “Are You Prepared?” Strategy The “are you prepared for what’s coming on (date)…” strategy tells your prospects that you will be releasing a new product on that date. A pre-launch notice gets your prospects buttered up to purchase your new product. You don’t want to give them too many details so that you leave something [...]
  Scott Logan
• Marketing Strategy of the Day
  The “New And Cheap” Strategy The “brand new and only $(no.)…” strategy tells your prospects that you are selling a new product for a very, very, cheap price. You can tell them that everyone else is selling it for way higher and even tell them the specific prices. You will be showing them that you want [...]
  Scott Logan
• Marketing Strategy of the Day
  The “Already Own It?” Strategy The “if you already own our product and haven’t used it to (your product’s benefit), then I know what’s stopping you…” strategy tells your prospects and/or current customers that they just need motivation and guidance. You could offer them free or paid consulting so they gain their desired benefit and purchase [...]
  Scott Logan