A Traffic Building System
Kevin Bidwell

[The following is the third in a series of 10 articles on building traffic to your site. If you will follow the guidelines in these 10 articles, you will see your traffic grow to hundreds if not thousands each day.]



How to Create a FLOOD OF BUYERS through Advertising

So, you are in web business. Really? Are you sure that you are in business, or are you just creating a better impression in your computer chair? One of the things that separates those in business from those who treat it like a hobby is their approach to advertising their business.

A month ago we ran a little test. Here is what we did: we went to one of those "Submit Your Site To 200,000+" places and submitted our site--along with an ad code. We used a special email address so that we could track not only the number of visits we received to our site, but also the volume of email sent to us.

To date, we have had a grand total of ONE visitor to our site. We have received over 5,000 emails.

I use this to demonstrate a point: Safe lists, Submit your site to THOUSANDS, "guaranteed page visits", are not always a good way to advertise your business. If you want to have a growing flood of buyers to YOUR site, there are two keys you need to master:

1. You need to know where to advertise your site.
2. You need to "pyramid" your advertising dollars until you reach the level you wish to achieve.

Let's take those in order.

WHERE TO ADVERTISE YOUR SITE

1. Search Engines (Cost: FREE)

"The BEST bang for your buck" is going to be found in search engine placement. While this is a whole topic in itself, the best source of cutting edge information for getting that accomplished comes from Ken Evoy. He sends it out regularly to his affiliates. If you want to be one, go here:

http://www.all-in-one-business.com/ken

There is only one problem with search engines, though. For some topics, the competition level is SO HIGH that you will have a tough time getting a decent listing and traffic. If you are wanting to market mp3's, business services, web hosting or a myriad of other topics, you will have too much competition to get a good listing.

If you want to get an idea of how much competition there is for your particular market, go to:

http://www.all-in-one-business.com/wt.html

and use the ONE DAY membership. The trial membership will tell you a little, but you get MUCH MORE VALUABLE data from the one day membership.

To prepare and submit your pages, I would use this tool:

http://www.all-in-one-business.com/wpg.html

You can download it for a free trial.

2. Affiliates (COST: $0-$1,000)

This one is SO IMPORTANT that I am going to devote a full article to it in a couple weeks. Here is why this is so powerful a way to market: Someone else builds a quality web site, fills it with confidence building content, gets visitors and THEN recommends your product or service to them.



Of course when those visitors hit your site they are ready to listen to what your sales page has to say.

What if you are not offering your own product or service? Then focus on affiliate programs (like mine) that offer a TWO TIER commission structure. That way, while you are selling products, your "sub-affiliates" can also be working for you as well. To look at some programs you can sign up for, go here:

http://www.all-in-one-business.com/programs

To get the nuts and bolts of affiliate software and what it will do for you, go here:

http://www.all-in-one-business.com/assoc

3. Your Own Opt-In List (COST: $0+)

I have written several articles about building and using opt-in lists effectively. Building your own opt-in list is one of the most powerful marketing tools any site can have.

To read about opt-in lists, check out the PREVIOUS ISSUES section of I-Marketer:

Previous Issues

4. eZine Advertising (COST: $5+)

eZines are probably the BEST source of paid advertising you can get--it's like having access to someone else's opt-in list! I have a complete review of eZine advertising here:

eZine Advertising Review

5. Pay-Per-Click Advertising (COST: $.01+ per visit)

PPC ads would include such things as Overture, FindWhat and Google AdWords. These services allow you to set a dollar amount you are willing to pay for every visitor they send to your site. Since these are visitors who have used the search engine to find your listing, they tend to be almost as responsive as strict search engine visitors.



6. TrafficSwarm (COST: Free)

TrafficSwarm is technically a start page rotator (see #8), but it is so much more effective and is run so much differently, that I put it in its own category. It brings in sales for us every week. To learn more about it, go to:

http://all-in-one-business.com/swarm

7. Pop-Behind Advertising (COST: $0+)

Be careful here: Pop-Behinds are often advertised as "site visits". This is only technically true. Yes, people are viewing a page on your site, BUT that page, to be most effective, needs to be a banner-type advertisement rather than the main sales page of your site. An enticing offer or other ATTENTION GRABBING page is best.

To get a better idea of how this works, check out this article:

http://all-in-one-business.com/imm/20020531/review.html

8. Start Page Rotators (COST: Free)

This is only a marginally good source of advertising. It will produce sales, but it takes MANY impressions to get them. Using the same "one-off" philosophy that Pop-Behinds use is often best.

9. Banner Advertising (COST: $0+)

Banners used to be a great way to advertise, now more and more web surfers are tuning them out. Click through rates for even good banners are relatively low. If you have a high traffic site that won't be hurt by being a part of banner exchanges, by all means use them, but BE CAREFUL if you are buying impressions! For a more detailed look, you can go here:

http://all-in-one-business.com/imm/20020531/review.html

All other forms of advertising: FFA pages, classifieds submissions, safelists, etc. pale in comparison to these 9.

Now that we have seen WHERE you want to focus your money, let's take a second to look at...

HOW TO PYRAMID YOUR AD DOLLARS

This is the easy part (technically) and the hard part (emotionally). Here's what you do:

From the first sale you make, invest back into advertising your business AT LEAST 75% of your gross profit, trying to spread it out over several mediums. Here's exactly what I mean:

You run a top sponsor ad that cost you $100. From that you make 5 sales at $50 a piece ($250). Once you pay for the miscellaneous costs of the product, you are left with $200.

Now, you take that $150 and buy more ads in more eZines. This time you make 8 sales. You pay everything and are left with $320.



You re-invest that $320 and make back $600. $600 becomes $1200. You then take out $400 for a weekend away with your spouse and reinvest $800 to make $1600.

Easy? Well, technically it is, but emotionally it is tough for many who have struggled to start a business on the web not to take the money and run. DON'T GIVE IN TO THE URGE! Take a little bit and reward yourself, but put the vast majority back into your business.

There you have it: advertising your business. If you are serious, this is the path to take to get your business up, growing and rolling in the dough!

Next week I will have part IV of this series: How to Avoid Traffic Scams.

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