I gave up this week.

I don't mean that I sold my business, got a job at the local 9 to 5 and started wearing a tie every day. What I mean is that I saw that something I was doing wasn't working, so I quit.

Knowing when to give up is important. If you don't know when to give up, you won't know when you SHOULDN'T give up-- and that's something we ALL need to know. Here are some pointers about when--and when not to--give up.

1. Give up when something isn't a good fit for you--even if it fits other people just fine.

My son Kyle is a runner--sleek, fast with great endurance. I am a weightlifter--big, slow (and some might say dumb.) A year or so ago, Kyle got me talked in to daily runs with him. He promised to go easy on me, to not run too far or too fast. He loved it. I hated every step. There are other ways for me to stay cardio-fit, so I began using those instead. Now we have an agreement--I don't run and he doesn't lift heavy metal objects.

2. Give up when NO ONE can make it succeed.

If 90% of people are failing with the latest "opportunity", you probably will too. While there is the rare exception, make sure that others are succeeding with reasonable effort before you buy into the hype.

3. Give up when THE PERSONAL COST is higher than the return.

While making Titanic, James Cameron lost his marriage. Don't give up what is permanent--family, friends, health--for something temporary like money.

Now, lets look at a few times when we should NOT give up:

1. DON'T give up just because something doesn't work at first.

I regularly have people who say, "But I've had 100 people to my web site and I haven't made a sale." Web business, like everything else, requires perseverance. You may get 1,000 visits before you first sale, as you learn, but that's how we ALL start out.

2. DON'T give up because you run out of money.

OK, this is a tough one. Most of the people I know-- including some BIG NAMES--didn't find success until they were almost bankrupt. That's not a requirement, by the way, but it is a fact for many. When you start out with a big bankroll and "perfect" plans, everything seems easy and the mistakes don't seem as significant. Once you spend all your money, you see things in a different light.

3. DON'T give up because you are discouraged.

This is the hardest one of all. I think discouragement is the number one source of failure in business. We give up because we lack the emotional courage to go on.

Take a break, seek some support from others, re-think your goals and plans--whatever it takes to go one more day. Most fail to understand that discouragement doesn't happen to a few of us, it happens to ALL of us at one time or another. Don't give up and you will eventually succeed.

So today, if you feel like giving up on EVERYTHING, don't. But you might want to re-think your current strategy for success. In the long run, everyone who refuses to give up will succeed.

Here's wishing you SPEEDY success,

Kevin

Kevin@All-In-One-Business.com

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