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Success Stories: Ken McArthur--AffiliateShowcase.com
Copyright 2002 by Kevin Bidwell
Ken McArthur is not yet a household "Internet Guru" name. In fact I doubt that most of us had heard of him before this past summer. Since then, his Affiliate Showcase site has JUMPED to one of the most visited sites on the ‘net. It’s the kind of online success story that we all love to hear.
Ken took time to answer my questions and tell me a little about himself and how he has found success online.
Ken is an un-assuming guy. He seems a real "everyman". I think he has much to offer the online community.
Ken, thanks for taking time for this interview.
Thanks for allowing me to take part in this interview! I really enjoy letting people know that there are ways to actually make a living on-line and love to watch them succeed!
Tell us about our your background online--what sites do you run?
I've been doing computer work since the dark ages (well punch cards anyway) and on the Internet since day one.
AffiliateShowcase.com has consumed my life right now, but I also am involved with the MBS Internet Resource Center, http://www.MBSInternet.com (a great resource site for people wanting to do business on the Internet), the MBS Internet Research Center, http://www.mbsinternet.net (a site that allows over
100,000 members to earn cash filling out surveys), and our PortalCube(tm) portal software system, http://www.portalcube.com (which powers many of our client sites and of course AffiliateShowcase) just to
name a few!
Tell us about how those sites got started--where did the ideas come from?
Our sites were a gradual evolution. We started developing business sites as soon as the Internet was born. More and more of our clients were looking for similar features and we wanted software that would build powerful communities of people around business ideas.
Our PortalCube(tm) product was developed over the past four years and we started producing sites that people could sign up for and then customize to their own use.
In the meantime, I found a mass of people that wanted to earn money on the Internet and tried to find ways to help them do it. That led to a community of over 100,000 members at the MBS Internet Research Center and the MBS Internet Resource Center.
Finally, I teamed up with Jim Daniels to produce AffiliateShowcase.com, which is really the crowning achievement so far!
Each idea has been fine-tuned and evolved with each new project. We learn every time we try something, even if we fail at it. (Maybe especially if we fail!)
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How long have you been online?
Since the very start. I'm really ancient Kevin!
Looking back, what would you do differently if you were starting over today?
Invest in Microsoft in 1980! Actually, I think that I would try to plan more for actually succeeding. I don't think when I started out, I really believed that I would do so well. People kept telling me I would fail and I did, but I also managed to keep food on the table. You have to invest yourself, your time, your
available money and your commitment to make it work. To do put so much into a project you have to believe that you can succeed.
Is your online business your only source of income?
My on-line business is more than full-time and gives me a full-time income. We've added four employees just to handle customer support at AffiliateShowcase.com
But ... In my "spare" time, I also am the director of music at my church and direct several choirs and supervise the music program and its staff. They are nice enough to pay me to do that.
If so, how long have you been full-time online?
My company has been going since 1989 and the Internet has been the full-time focus since about 1997.
Last month you made a CHUNK of sales for our affiliate program--and closed one visitor out of every 57.
How did you get visitors to the site? What promotions did you do?
We actively promoted your program to all of our members through the AffiliateShowcase Alert!, our official Newsletter for AffiliateShowcase. We are also using it as one of our recommended programs in the Melissa Project, which is a great step-by-step, real-time case study for making money with an
AffiliateShowcase site.
http://www.affiliateshowcase.com/casestudy.asp?id=8628
Affiliate Showcase has become very successful. Today's Alexa ranking puts it at about 2300. What were some of the keys you have had to success there?
Naturally, it doesn't hurt that AffiliateShowcase has been such a hit! In the few short months since AffiliateShowcase launched we have exceeded even our own high expectations!
With over 15,000 member sites, we have moved steadily up the list of most visited sites on the Internet. According to alexa.org we are now ahead of ToysRUs.com even in the middle of the holiday season!
TrafficRanking.com has AffiliateShowcase at 316 out of over 40 million sites on their most visited websites list.
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The key to our success is over 15,000 members that are working together to raise the awareness of the great system that we have.
Can you give our readers a brief description of how AS works?
AffiliateShowcase is a great search engine and database of thousands of affiliate programs you can join to earn cash on the Internet, but we have taken several steps further.
AffiliateShowcase allows YOU to have this great system as your own site. With our Executive Membership, you can customize your site, rank all of the search listings and promote all of your affiliate programs in one spot. You can even put it under your own domain name.
There are a number of income streams that this system generates for you.
- Commissions from sales and services that visitors purchase from thousands of programs that you can join.
- 2nd level commissions from two-tiered programs that visitors find in your search engine.
- Commissions from sales of AffiliateShowcase memberships.
Rather than go into a long explanation of what is at this unique website, everyone can check out the details at:
http://www.affiliateshowcase.com/getasite.asp?id=8628
What do you see as the most important features of AS?
The viral marketing aspects are great! You can give away free sites, an exclusive Jim Daniels, email course and lots of other viral tools to drive traffic to your site.
There is a fantastic follow-up system that delivers a great newsletter to your subscribers automatically AND it uses YOUR personal links embedded into every newsletter.
Our "Featured" and "Showcase" Areas allow you to highlight your best programs not only on your site, but on all of the free sites that you give away!
You can also control the ranking of all of the programs so that your links come out first in the search results.
We also have mini-sites that pre-sell your programs for you. Enter a few comments and you have an instant mini-site for your favorite program.
There are many affiliate managers who want to give the impression that all of their affiliates are making THOUSANDS each month. You and I both know $1,000 or more checks are relatively rare. Can you give me some of the programs that are producing well for you?
All-In-One-Business.com is top notch of course!
Also, programs and services that are connected with affiliate marketing do well for us.
Jim Daniels, "Make A Living Online" package does well and he is a big part of AffiliateShowcase, so that helps move a bunch of product.
Sid Hale also wrote an "Insider's Guide to AffiliateShowcase" that is doing very well.
Affiliate Mistakes, Ad Minder, NameStick, Internet Marketing Challenge, Surefire Marketing RoiBot Multi Products, TopEzineAds.com are all producing well.
We are getting calls from lots of top programs saying that their sales have gone through the roof!
We have a number of readers who are wanting to create sites that just market affiliate products, what advice would you give to them about selling more products?
Pick quality programs and recommend them personally. Our best affiliates make their sales with repeated (but varied) messages that are going to the same audience.
For instance: This is what is coming up... here it is ... Wow! look at all these new features ... Here are my results ... Still growing ...The personal relationship still counts! You get the idea!
Thanks so much for asking me to do this interview.I hope that it has been helpful!
Thank YOU Ken for working so hard and being an example to all of us.
How does Ken Do It? Find out in the January 3 issue of I-Marketer.
CLICK HERE FOR THE EASILY PRINTABLE VERSION
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