Success Stories:
Chad Tackett,
Global-Fitness.com
There are people who are successful on the web--making $100K
or so--and then there are SUPER successes, people like Chad
Tackett. Chad makes over $800,000 per year from his single
website.
Not too shabby.
Global-Fitness.com is a subscription based site where
members pay $59.99 to receive unlimited fitness consulting,
two full years of exercise programs, access to 175 exercise
videos, and much more. Global-Fitness, while in a very
competitive market, has carved out its niche as one of the
BEST places to get fitness information.
It took Chad most of a year, part-time, to create the
initial content for the site--depending on his degree and
experience as a sports trainer. The site went "live" in
April of 1997 and today receives almost 30,000 visits per
day and boasts 22,500 paying subscribers with 295,000
receiving its weekly newsletter.
More than just a little success.
To see the full story, CLICK HERE.
How does Chad create and maintain such a profitable site?
There are several keys:
1. Chad works hard.
This is a full-time job for Chad (he refers to it as
"full-time plus".) He is by no means "retired".
2. He offers valuable, growing content.
Chad maintains the site with the help of 29 other fitness
experts and 5 programmers, editors, etc. This means that
his site is perpetually on the cutting edge.
3. Chad uses a "virtual" staff.
Rather than maintain an expensive office, he has all of his
staff working from their own home office--some of them
keeping a separate job during their "regular" hours. The
flexibility appeals to his employees and saves him on his
bottom line.
4. Chad focuses on the "important" stuff.
Chad hires people to do programming and other technical
work, he focuses on business development and marketing.
He knows the golden rule of online business: Marketing is
the only thing that makes money.
5. He offers free tools to his visitors.
Global-Fitness gives every visitor access to 10 online tools
that they can use in their fitness quest.
6. Chad uses automatic follow-up emails.
By using personalized autoresponders, he can follow-up on
his thousands of daily visitors and close more sales.
7. Global-Fitness has a weekly newsletter.
The content rich newsletter that comes each week from
Global Fitness provides visitors with an incentive to sign on
for the paid subscription while building rapport and
credibility.
8. He offers a contest "for members only."
As an added incentive, Chad provides a fitness contest that
you must be a member to participate in.
9. Chad focuses on his affiliates.
Since a bulk of his sales come from his affiliates, Chad
spends about 1/3 of his time just recruiting, training and
motivating them. They are his "sales force".
10. Chad provides excellent customer service.
Every email that comes in is a potential customer and Chad
takes that seriously.
So, don't give up! Chad had no idea that he would be so
successful on the web when he first started, you might be
the NEXT super success.
To find out more about Chad and others who are succeeding
every day on the web, CLICK HERE.