Does Your Site Have Enough Traffic?
Copyright 2004 by Kevin Bidwell
All-In-One-Business.com


> Does your site have enough traffic?

That question is almost like asking “How rich is rich enough?”

Let me rephrase that: Does your site have enough traffic to allow you to reach your income goal for the site?

You may be surprised at the answer.

Traffic comes in a couple “flavors”, and sometimes we can be “self-deceived” when it comes to the amount of traffic coming to our site. For the purpose of judging traffic we are talking about only one kind:

The number of unique, targeted visitors to a sales page

That’s it. We are not going to count people who visit an online newsletter. We are not going to count those who came to see the funny cartoon we posted.

We’re not going to count how many people came to our subscription site either—members of the site will come again and again and artificially inflate the numbers.

We are also not going to count pop-behind ads. Pop-behind ads are not visits, they are ad exposures, only marginally better than banner exposures.

We are not going to count “hits” or “visits”. One visitor can generate a number of hits—even if they only visit one page—and one person can also visit many times. We need to look at how many individuals visited our site, not how much activity they generated once there.

So, how can we know how many unique, targeted visitors came to our sales page? Simple: Either use a web log analyzer (talk to your hosting company about this) or use a counter.

If your goal is to make 5 sales per day, then sufficient traffic would be enough traffic to reasonably generate that number of sales. Here are some rules of them for visitors per sale according to price point:

  • $15-25 1 sale for every 80 visitors
  • $25-50 1 sale for every 100 visitors
  • $50-100 1 sale for every 125 visitors
  • $100-200 1 sale for every 167 visitors
  • $200+ Varies by product and target market too widely to generalize


Let’s say your price point is $50 and you want to generate 5 sales per day. You would need to plan on 500 visits per day.

If you are averaging around 500 visitors, then you are getting sufficient traffic. Otherwise your traffic is low.










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