Can Your Site Make More Sales?
Copyright 2004 by Kevin Bidwell
All-In-One-Business.com


Imagine having a magic wand that would instantly make your website close more sales. Instead of getting one sale for every 200 visitors, you get one sale for every 100.

How much would that be worth to you over the course of a year?

But can we do that? Is it reasonable? Well, in this article I am going to show you how you can decide.

  1. Determine Your Conversion Rate

    This one is simple: Take the number of sales from your site over the last month, divide it by the number unique visitors then multiply by 100. If you got 30 sales and had 300 visitors, you would simply divide 30 by 3000 then multiply by 100:

    30 sales/3000 visitors x 100 = 1% conversion rate.

    By the way, you need to make sure you are using a “statistically significant standard” for judging your conversion rate. You really can’t judge based on one or two sales—that’s just not a large enough sample. Wait until you have 20-30 sales before you evaluate.

  2. Compare Your Conversion Rate to Standard Rates

    This data is difficult to get for some market niches, easier for others. For Internet Marketing and Home Business related products, these are good closing percentages based on price point:

    $25 price point: 1.5%
    $50 price point: 1%
    $100 price point: .8%
    $200 price point: .6%


    If your conversion rate is better than these “benchmarks”, then you are doing well. If it is below, there is room for improvement. If you are far below these numbers, then you need to seriously re-consider your sales strategy.

  3. Make Small, Scientific Changes to Increase Conversions

    No matter where you fall on the chart, you can always be looking at ways to improve your conversion percentages.

    When you make a change, make only one change and “split test” it against your current page, seeing which one is more profitable.

    To learn how to do split testing, I have put two resources together for you:

    http://www.All-In-One-Business.com/split
    http://www.All-In-One-Business.com/scientific

    Here are some options you may want to try:

    • Change the Headline

      A great resource for learning how to write better headlines—and copy in general—is this free eBook by Joe Sugarman:

      http://www.All-In-One-Business.com/sugar

    • Change the Sub-Headlines

    • Add more Bonuses

    • Offer Free Shipping

    • Create a Better, More Risk-Reversing Guarantee

    • Better Colors or Graphics


Try out some or all of these over time and you will likely see an increase in sales—and a corresponding increase in profits.










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This is a Business Correspondence From
All-In-One-Business.com
956 South Highway 25W
Williamsburg, KY 40769
USA
(606)539-0091