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Welcome to this week's I-Marketer, we’re glad you’re here!
Why fight it?
Almost everyone has one or two areas where they are naturally
gifted. Everyone typically has one or two areas where they
struggle as well.
It has been my observation that often people will obsess about
their areas of weakness while stealing emotional energy from
putting it where it will do the most good: Their areas of
strength.
Here’s a great way to build your business and life.
Take an hour and really think about the various areas of your
life. Make an honest assessment of where you are naturally
strong and naturally weak. Try to do it without value judgment.
Then look at the areas where you are naturally gifted and see
how you can use those areas to build your business and life.
For example: One of my students loves body-building and knows
everything about it. So, when he decided to start his own
online business, he didn’t write an eBook on how to succeed
online. Instead he wrote about an innovative way to build
muscle.
[By the way you can see his site here:
http://grow-muscle-now.com]
A brand new 16 year old student has had international success in
a scientific area. He’s putting together an instructional ebook
for teachers and students to help them duplicate his success.
(Sorry, I can’t tell you *yet* the topic-he’s not got it
done-but it will blow you away.)
Success most often comes when we operate in our area of
strength, not trying to copy someone else who has a totally
different make-up.
So, what’s your area of strength? Are you a great little league
coach? Have you completely dismantled and rebuilt a ’77 Vette?
Do you bake the best brownies on the block?
Identifying an area where you are particularly and naturally
strong is likely your key to success.
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