How To Create Profitable Surveys

Surveys, when properly offered, can give you a wealth of information. They can tell you:

  • Why people aren’t buying, and exactly what you can do to get them to buy
  • Why people DID buy—and how to maximize those sales
  • What people are looking for in a new product
  • What “kind” of people are visiting your site


The key is to position your survey profitably.

Here are some steps you can follow:

1. Set up your survey with the least amount of hassle

http://www.SurveyMonkey.com is free for the first 100 responses per month. It is a simple “point and click” way to create a professional survey and evaluate the results.

2. Write the appropriate question(s)

Keep in mind that people are in a hurry—ask very few questions and make sure the ones you DO ask count.

For example: Instead of asking a bundle of open ended questions, use multiple choice. When asking for an agree/disagree statement, give only three options—agree, no opinion or disagree. Don’t use a 1 to 10 scale—it takes too long to fill out.

3. Make it anonymous unless they choose otherwise

In most cases your most honest answers will come from anonymous surveys—provided you know the “group” taking the survey. For example, when I survey the customers for a particular product, I don’t need to have them give me their names, I know everyone who completes the survey fits into a specific group.

4. Give them a time limit for filling it out

Let people know this is a “5 Question Survey” or a “3-Minute Survey”—you will increase replies.

5. Give an incentive for completing the survey

Offer a discount on a future purchase or a download. This costs you little and motivates people to respond to the questions to “get to the prize”.

6. Offer the survey at appropriate times

Here are some ideas:

  1. When someone leaves you site without buying using an exit pop-up
  2. When someone buys your product—use it in a follow-up mailing a few days later
  3. When someone accesses your customer service
  4. Before someone accesses your free online content
  5. As a pop-up on a free content page
  6. When someone subscribes
  7. When someone unsubscribes
  8. When someone returns a product


Each of these can provide you with a unique insight into the actions of your visitors. This can allow you to better target your products and services to satisfy them.



If you have any questions or problems, let us know!

We don't succeed until you succeed!

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All-In-One-Business.com
956 South Highway 25W
Williamsburg, KY 40769
USA
(423)784-6300